Asked when the work is filed
The request goes out when the accounts or return are submitted and the client has the confirmation, which is when they are most relieved and most grateful.
Accountants and bookkeepers
Small business owners choose an accountant the way they choose a plumber: a Google search, a map pack and the reviews. Modern Playbook asks every client for a Google review when their accounts or return are filed, replies to every review, and builds the pages that rank you for accountancy searches in your area.
Why it matters
An accountant's work is invisible until a deadline is met, which makes the moment of filing the natural time to ask. Year-end accounts, a self assessment return in January, a VAT return: each is a completed job and a chance for a review. Recent reviews that mention responsiveness and plain explanations are what a new business owner is searching for.
The request goes out when the accounts or return are submitted and the client has the confirmation, which is when they are most relieved and most grateful.
Every client produces at least one completed job a year, so the review count grows steadily. Nobody is asked twice within ninety days.
"Small business accountant [town]", "self assessment accountant" and "accountants for limited companies" are separate searches, each answered on its own page.
What customers search
These are the kinds of searches a accountant's customers make, and each one is a different moment of intent: an emergency, a planned job, or a check on a name they have already heard. We build your Google Business Profile and a page for each search that matters in your area, so you appear for all of them rather than only for your own business name.
How it works
Jobs reach the system in one of two ways: linked to your booking calendar or job software so every completed job goes in automatically, or logged with a ten-second form on your phone. From there the request, the reminders and the AI replies run on their own, and you see your new reviews, your rating and your local competitors in one report every month.
You mark the filing complete, or it comes in from your practice software. Enquiries and prospects are never asked.
A couple of hours later, in your firm's name, by email, text or WhatsApp, with a link to your Google review box. Gentle nudges over eight days, then it stops.
Four and five stars are answered within hours by AI in your voice. Three stars or below, you are alerted and approve a drafted reply.
Recent reviews, a complete profile and your service pages move you up for the searches new clients make. The monthly report shows what moved.
What it costs
Review Growth is £297 a month: your profile set up for reviews, past customers and every new job asked automatically, AI replies to every review, a live reviews widget and a monthly report. Complete Growth is £597 a month and adds local SEO and AI search. Both are month to month, with no setup fee and no exit fee, and a 30-day money-back guarantee on reviews.
Before you book
Yes, readily, when they are asked at the right moment and the link opens the review box directly. Business owners know how much reviews matter, which makes them some of the most willing reviewers.
It is the best time, because self assessment season produces a completed job for almost every client within a few weeks. Your past clients are asked first, gradually, from week one as well.
No. It is a short, personal message asking for an honest review of the service. It never refers to figures, returns or anything about the client's affairs.
Yes. Any practice with clients and completed pieces of work runs on the same system, and the pages are written for the searches your kind of client makes.
A free 30-minute call. You leave with a clear view of where you are losing work, whether or not we ever speak again.
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