Your BusinessAsked after every clean
One-off cleans are asked a couple of hours after you finish. Regular clients are asked once, after their first clean, and never twice within ninety days.
Domestic and commercial cleaners
More Google reviews and better rankings for cleaning companies.
Cleaning is bought on trust, because you are letting someone into your home or your premises. Modern Playbook asks every customer for a Google review after each clean, replies to every review, and builds the pages that rank you for end of tenancy, carpet, oven and regular cleaning in the areas you cover.
Why it matters
Why cleaning companies need review volume and recency.
Cleaning searches are frequent and local, and the map pack for "cleaners near me" is crowded with franchises and sole traders alike. Customers choose on recent reviews that mention reliability and trust, and tenants searching for an end of tenancy clean want proof the deposit came back. High job volume is your advantage here: every clean is a chance to ask.
End of tenancy proof
Tenants and landlords leave specific, useful reviews about deposits and checkouts. Those reviews are what the next tenant searches for.
Pages per service
"End of tenancy cleaning [town]", "carpet cleaning", "oven cleaning" and "office cleaning" are separate searches, each with its own page and its own answer.
What customers search
The searches that bring cleaning companies work.
These are the kinds of searches a cleaning company's customers make, and each one is a different moment of intent: an emergency, a planned job, or a check on a name they have already heard. We build your Google Business Profile and a page for each search that matters in your area, so you appear for all of them rather than only for your own business name.
- cleaners near me
- end of tenancy cleaning [town]
- carpet cleaning near me
- office cleaning companies [town]
How it works
How the system runs for a cleaning company.
Jobs reach the system in one of two ways: linked to your booking calendar or job software so every completed job goes in automatically, or logged with a ten-second form on your phone. From there the request, the reminders and the AI replies run on their own, and you see your new reviews, your rating and your local competitors in one report every month.
1
The clean is finished
Your cleaner marks it complete, or it comes in from your booking system. Cancelled bookings are never asked.
2
The request goes out
A couple of hours later, in your company's name, by text, email or WhatsApp, with a link to your Google review box. Gentle nudges over eight days, then it stops.
3
The review gets a reply
Four and five stars are answered within hours by AI in your voice. Three stars or below, you are alerted and approve a drafted reply.
4
Your ranking follows
Recent reviews, a complete profile and your service pages move you up a crowded map pack. The monthly report shows what moved.
What it costs
One monthly price. No minimum term.
Review Growth is £297 a month: your profile set up for reviews, past customers and every new job asked automatically, AI replies to every review, a live reviews widget and a monthly report. Complete Growth is £597 a month and adds local SEO and AI search. Both are month to month, with no setup fee and no exit fee, and a 30-day money-back guarantee on reviews.
Before you book
Questions cleaning companies ask us.
We have dozens of cleans a week. Will customers get annoyed?
No. Each customer is asked once, with gentle reminders that stop when they respond, and never again within ninety days. Regular clients are asked after their first clean, not every visit.
Our cleaners are not the people the customer books with. Does that matter?
No. The request comes from your company in your name, and it reaches the person who booked. Your staff only need to mark the clean complete, or your booking system does it for them.
Can we ask letting agents for reviews?
Yes. Agents who book end of tenancy cleans repeatedly are excellent reviewers, and their reviews carry weight with the next agent searching.
Do you cover commercial cleaning?
Yes. Office and commercial cleaning gets its own page and the same review system, with the request going to the person who commissioned the contract.
Let's get you found first.
A free 30-minute call. You leave with a clear view of where you are losing work, whether or not we ever speak again.
Book a free call